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What is a Search Engine Results Page (“SERP”) and why does it matter? Learn why the map-section 3-pack of Google listings is so important.

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When: 9/14/2023 9:00 AM - 10:30 AM (UTC-05:00) Eastern Time (US & Canada)
Summary: What is a Search Engine Results Page (“SERP”) and why does it matter? Learn why the map-section 3-pack of Google listings is so important.
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What is a Search Engine Results Page (“SERP”) and why does it matter? Learn why the map-section 3-pack of Google listings is so important.

What we'll cover:

  • How to set-up, claim, and optimize/update a Google Business Profile listing
  • The value of Google Reviews, even for large B2B contractors
  • How to implement effective two-pronged strategy for consistently getting Google reviews
    • including tips on email marketing
    • as well as best-practices for getting reviews during final walkthroughs
  • The importance of replying to reviews

Date/Time: Thursday, September 14, 9:00 – 10:30 a.m.

Pricing:
$30, ABC Member
$50, Non-member

Who should attend?

  • Owners and their director of marketing (or equivalent)

Bring Laptops, as there will be opportunities for attendees to begin executing on some of this content, including Q&A

Presenter:  James Scott, Live Free Digital