Lessons to Help You Achieve Social Media Marketing Success


Elevate your marketing with our marketing series focused on short form video, search engine results pages and LinkedIn! In today's fast-paced digital landscape, mastering these three essential pillars is crucial to achieving social media marketing success.

Short-Form Videos: Rehabbing Your Social Media Strategy

Wed., Sept. 6, 9:00 – 10:30 am
This training is designed to equip you with the essential skills to leverage short-form video content and revitalize your social media presence. You'll learn practical techniques to create engaging and impactful videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, helping you capture the attention of your target audience and drive brand awareness. By the end of the training, you will be equipped with the knowledge and best practices to start using short form video on social media. 
Presented by Nicole Boyle with The Social HQ.


Anatomy of a Search Engine Results Page (“SERP”)

Thurs., Sept. 14, 9:00 – 10:30 am
What is a Search Engine Results Page (“SERP”) and why does it matter? Learn why the map-section 3-pack of Google listings is so important. This session will cover:

  • How to set-up, claim, and optimize/update a Google Business Profile listing
  • The value of Google Reviews, even for large B2B contractors
  • How to implement effective two-pronged strategy for consistently getting Google reviews
    • including tips on email marketing
    • as well as best-practices for getting reviews during final walkthroughs
  • The importance of replying to reviews

Presented by James Scott, owner of Live Free Digital.


Building Your Business Network Using LinkedIn

Tues., Sept. 19, 9:00 – 10:30 am
Networking. Networking. Networking. A key benefit of using LinkedIn is broadening your network. LinkedIn allows companies to expand their reach via a company page, and for your team to network and connect with industry experts. Learn how you can use LinkedIn as a platform for business and professional networking and knowledge sharing.
Presented by Kim Wall, ABC NH/VT Communications


Contact Jennifer Landon, ABC NH/VT V.P. of Education and Workforce Development, for more information.

Contact Shari Peracchi if you would like more infomration about ABC membership.