ABC urges all members and their employees who have a Facebook page to go to facebook.com/abcnhvt and “Like” us! Stay updated on industry events and issues and share important, relevant information with industry peers, friends and family.
If you've been in the marketing world in the past couple of years, you've probably come across the term "Inbound Marketing." It seems to be gaining more and more steam, and people are more interested in what Inbound Marketing is and how it can help them. Inbound marketing is a communication strategy that focuses on getting found by customers. Instead of traditional forms of marketing, inbound marketing is all about getting the customer to come to you.
The idea of inbound marketing was developed as a response to the recent changes in consumer behavior. Consumers are no longer passive recipients, willingly ingesting countless marketing messages a day. In fact, many consumers (especially the younger generations) have learned to tune out traditional marketing efforts. Especially in this resource-strapped recession, Inbound Marketing is becoming more popular as marketers look for efficient and affordable ways to communicate and get a response to their message.
ABC is developing Inbound Marketing tools to help us communicate more efficiently and effectively with all of our audiences. Whether promoting educational opportunities, business development events or delivering a message to public officials about an important industry issue, it is critical that ABC and our members take advantage of the new tools that are now available to help support business success. It does take an ample commitment and patience and it will not happen overnight but by making a long-term commitment, results will be realized. One of the most common tools used to establish and manage Inbound Marketing objectives, is a business Facebook page.
Please, if your company does not have a business Facebook page and you are interested in understanding more about what it can do for you, how it works and how to establish and maintain a page, contact the ABC NH/VT Chapter Office.