Successful construction executives stay on top of industry trends, readily adapt to changes in the marketplace and pay close attention to the owner community’s wish list. The green building market serves as a perfect example. Contractors that saw the tide turning green a few years ago better positioned their companies to withstand the downturn in construction. Now, what lies ahead for the future of green building?
If you've been in the marketing world in the past couple years, you've probably come across the term "Inbound Marketing." It seems to be gaining more and more steam, and people are more interested in what Inbound Marketing is and how it can help them. Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets.
Networking with competitors? You would have to be crazy to build relationships with your competition -- crazy like a fox. If you can talk them into it, networking with your competitors can create opportunities to improve both your businesses. You can learn a lot from your competition. Although not everyone who competes with your business will be interested in networking opportunities, friendly competitors can create mutually beneficial networking relationships. But creating a networking relationship still seems a little far-fetched for the typical small business owner, even though many competitors are more than willing to trade notes if they are treated respectfully.
His palms were so sweaty that a layer of condensation had actually accumulated on the spacebar of his keyboard. His heart raced, as he repeatedly tapped on the down arrow key with his right index finger. It was Friday night, shortly after 6:00PM, and Chip Cruz had just arrived back at the office after stopping by the LaTels Plaza job site. He wanted to make sure the office manager, Judith, remembered to deposit the checks that came in on Thursday. Cruz Construction was having a banner year. They were firing on all cylinders and profit margins were showing it. LaTels Plaza was finishing up just in time to start the renovation job in Girouli Hills. Chip thought about Grace and the kids, cracking a smile as he pictured little Victor waiting for him at the kitchen window. He abruptly snapped out of his daydream as the hold music was replaced by the deadpan voice on the other end of the line.